Real Estate Multi-Project Lead Routing Architecture
Ad spend across multiple developments generated high lead volume, but response times averaged 4 hours and leads went to unassigned spreadsheets.
No centralized intent scoring or real-time routing; sales agents picked leads manually, favoring low-value inquiries.
Algorithmic webhook router with instant qualification thresholds and agent round-robin assignment.
Engineered a centralized lead-capture router intercepting enquiries, scoring buyer budget/timeline, and delivering instant WhatsApp/CRM alerts to top agents.
System Constraint
Slow Response & Unassigned Leads
Verified Yield
System Fix
Instant Routing & Qualified Appointment Lift