Institutional Real Estate Portfolio
High-volume ad spend generating unpredictable lead quality across 12 decentralized developments.
No central intent verification; sales teams were burning bandwidth on low-intent inquiries, eroding margin.
Algorithmic routing logic layer mapping behavioral intent to dynamic lead scoring thresholds.
Deployed a centralized webhook router intercepting, scoring, and instantly distributing high-intent leads to premium agents.
System Constraint
Lead Leakage at Scale
Verified Yield
31%
Increase in Qualified Conversion